Google
Search Ads

Social
Media Ads

Website
Design and
Redesign

Organic
Social Media
Posting

Landing
Pages &
Lead Funnels

Website
Hosting &
Maintenance

SEM &
Search
Engine
Optimization

Graphic
Design &
Branding

Print Media
Design &
Buying

Marketing
Services
Management
& Planning

Google Ads start with a strong
advertising plan for the Dothan area

Google Ads

See how a licensed Alabama Google data engineer can optimize your company’s Google ads reach and campaign.

We Equip Leaders With Strategy and Vision

Google Ads is arguably the most targeted form of advertising you can do. People searching on Google search tell you precisely what they are looking for, and your Google ad can show up alongside those searches.

As long as you set up conversion tracking on your website, Google ads are also pretty much the most traceable form of advertising you can do. The data collected lets you work out the cost per lead and know which targeted ad is most effective.

On the contrary, it is tough to know how well radio and print ads are working.

You can assume it’s working if your store gets busier after running a radio or print ad. But can you work out the cost per lead or target the ad at different times to know which is best? 

What if you did print and radio at the same time? 

Unlike Google ads, it’s next to impossible to know how well each print or radio ad worked.

Nope. Google Ads is an advertising platform giving you a vast network of advertising locations and campaign types. They range from the most common Search Ads, Display Ads (banners you see on websites, not pop-ups), Re-marketing to your different website visitors, YouTube, and Gmail Ads.

There are also many different ad formats ranging from text display ads to static banners, animated banners, videos, and lightboxes.

Both are important.

Google Ads is a quick way of bringing in targeted traffic to your website. 

It is fast to set up and generally a far quicker way to generate traffic than SEO. Both are ongoing investments, but you’ll only pay for Google Ads if people are interested in your product and click through to your website.

However, with SEO, you have to invest before you get the traffic. SEO should always be an essential element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers. 

It is a longer-term game involving the correct setup of your website and online presence that ultimately brings you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money to get it right.

Certain SEO elements will help improve the quality of your Ads campaigns.

It is important to understand that running paid advertising with Google will not make any difference to your organic search rankings. However, it may improve the click-through rate of your organic listings.

No. 

We realized that the many people who feel it’s a waste of money are either because they had run campaigns in-house without the appropriate knowledge or had a bad experience with an agency. 

We can change your perspective of Google ads by showing how much good they can do to your small business marketing campaign. 

Let's Work Together to Create Your Perfect Marketing Strategy

Increase Visibility

We conduct thorough keyword research and planning and even compare competitor ad reviews to develop the best Google ads campaign for increased online visibility.

Monthly Reporting

We provide monthly reports of your Google ad paid search campaigns to let you see, and keep updated about the results in increased sales and leads every month.

Get Quality Leads

We test multiple ads using A/B testing methods to give you quality leads with the highest click-through and conversion rates.

Grow Your Customer Base

We focus on keywords that target specific phrases the best and work best at reaching out to and grow your target customer base.

Let's Make Things Happen

We can help tell your story. We help your small businesses get heard across the internet with an optimized website and optimal online presence.

SEO Onsite/Offsite

Our onsite and offsite SEO consulting team will help your website reach a #1 page ranking and improve your traffic goals.

We Equip Leaders With Strategy and Vision

Onsite SEO includes the measures implemented in your website to improve its search engine rankings by optimizing your overall content quality, page performance, and content structure. 

It depends on various factors like:

  • Having relevant, engaging, and helpful content that give people reason to visit your website and is essential to search results. 

 

  • Targeted keywords that you want to rank for, which we include through the website. We do not overdo it because it is called keyword stuffing that is highly frowned upon and can hurt your site visibility. 

 

  • Titles and title tags for individual pages affect your rankings. We make sure we add relevant keywords into the titles where possible. 

 

  • Headings are important because search engines emphasize on them much more than other text on the site. We ensure your website content has the proper heading tags with relevant keywords. 

 

  • URL structure is frequently overlooked and underused but has a tremendous influence on your SEO Results. We avoid generic URL strings but structure your URL with relevant keywords so that it’s easier for search engines to crawl on your site.  

 

  • A meta description is the small blurb of information appearing under your page’s titles in search results. We ensure it’s filled with relevant keywords people are most likely to use during searches, to help increase your targeted website traffic. 

 

  • Page load speed is important because each page should load in less than three seconds. Pages taking longer than that only frustrate your visitors and hurt your website performance. We use appropriate techniques like reducing the image size for quicker page loading. 

 

  • Alt-text is your image text summary. We help boost your SEO rankings by including the right keywords in the alt text of all your site images.

 

  • Internal linking involves linking relevant website pages, making it easier for search engines to crawl and keep visitors engaged for more extended periods. 

Offsite SEO Focuses more on leveraging other websites to improve your online position and search rankings based on a few factors like:

  • Backlinks, which are links to your site from other high-quality sites that help boost your site ranking and authority. We increase your backlinks by creating content other people want to share and submitting guest posts to trusted industry websites. 

 

  • We use YouTube videos to publish engaging videos that link back to your site and positively impact your website’s SEO. 

 

  • Our experts promote your content on your social media accounts to generate clicks to boost your website traffic and create link shares. 

 

  • PPC is part of efficient SEO, which helps get visitors through good content that our PPC experts promote. It, in turn, results in more backlinks to your site.

Onsite and offsite SEO are both necessary to improve your website’s search engine rankings and create an easily found website. You need to initially focus on onsite SEO or your website content. 

Once your content is optimized, we focus on offsite SEO to generate backlinks to your site and help build your site authority on your niche.

We are constantly asked if SEO is still worth it. The short answer is YES! 

It’s, in fact, more critical now because of the recent Google algorithm updates and changes to Google search results pages. It’s just that the old SEO techniques that used to get results before don’t work anymore. 

SEO requires more than good content, and we keep abreast with the latest onsite and offsite SEO techniques to ensure your website gets and maintains a good search engine ranking!

Let's Work Together to Create Your Perfect Marketing Strategy

Complete website SEO audit

Our website SEO audit covers everything required for the most effective SEO, including onsite and offsite optimization, backlinks, site structure, content, and more.

Competitor SEO analysis

We dig into your top competitors doing well with SEO to find out what they have missed and how to implement them in your website. We check their onsite optimization techniques, target keywords, content, and backlinks to look for ways to help your site rank better.

Monthly reports

Transparency is vital to us, which is why we give a monthly report to let you know where you stand, what we do, and what we plan to do next. We hold monthly consultations with you to review the report and your key performance metrics and prepare for the next month.

Top-quality linking

We can help tell your story. We help your small businesses get heard across the internet with an optimized website and optimal online presence.

Let's Make Things Happen

We can help tell your story. We help your small businesses get heard across the internet with an optimized website and optimal online presence.

Website design/build

Let an expert with small business services and e-commerce industrial websites design and build your dream website.

We Equip Leaders With Strategy and Vision

While each website we build is unique, we follow the same design and development process. We guide you through the process and let you view our progress through real-time updates. We cannot define the exact timeline of the web design process. It depends on the complexity of the website and the type of website you are looking for. 

The process starts with an analysis of your needs and understanding your goals so that our designer can come up with the best plan to make them a reality. 

We then build a strategy combining the best your company offers and our professional website marketing tools. It gives us ideas for the design, which we let you get involved in as much or as little as you want. 

You, however, provide the final approval of the entire website design. And yes, you can obviously make modifications whenever you want, because your complete satisfaction is our goal. 

We start the development phase once we have our strategy and approved design in hand. This is when our programmers write the related programs and set up your online stores. Once the developmental phase is over, we add the relevant content to the pages and products to the store. 

We don’t just build websites. 

We also test the complete website to look for potential problems that may hamper the site’s maximum working potential. When you approve everything that your website is ready for implementation, we deliver our expert marketing services to generate new traffic, visitors, and customers to your website every day.

Yes, we do. We create each website design from scratch without using any templates or pre-made designs. We keep you involved through the design process and make your website based on your goals. 

We also take a look at your competitor websites to develop the optimal customized website that will help get you a #1 page ranking. Customer satisfaction is our goal, which is why we provide multiple mock-ups until you find a design you are 100% happy with. 

Yes, we know that you expect visitors from both mobile and laptop/computer uses. This is why we optimize your website using a responsive website design. Responsive website designs are displayed on all devices, no matter the screen size or resolution.

Yes, because we don’t just design websites. We also help with its marketing. We design your website keeping your design and search engine optimization in mind.

It helps ensure your site gets good search engine rankings and more visitors. While search engine effectively helps increase website viewers, we can also create a paid online Google ads marketing campaign.

Let's Work Together to Create Your Perfect Marketing Strategy

Custom web design

We work with you to build a website that effectively reflects your brand and generates sales to reach your goals.

#1 page ranking

Our team of SEO experts and digital marketers use the best and latest techniques to give your site a #1 ranking on most search engines.

Easy management of data

We integrate and use a user-friendly content management system in your website so that anyone, without any special knowledge, can keep the website updated

Relevant competitor research

We conduct the relevant competitor research to understand your competitor and find out what's working for them and then create a plan for you that works better than them.

Let's Make Things Happen

We can help tell your story. We help your small businesses get heard across the internet with an optimized website and optimal online presence.