Locally Targeted SEO For Your Business
We help businesses improve online visibility through customized SEO strategies that align with your goals. Whether you’re a small business or a growing brand, our expert team delivers search engine optimization solutions tailored to your industry.
ABOUT OUR SEO SERVICE
Our comprehensive SEO strategy is designed to boost your online presence, drive targeted traffic, and grow your business sustainably. Our tailored approach includes:
- 25 Key Targeted Keywords Per Quarter
- 1 Article Per Week
- On-Page Optimization
- Google My Business (GMB) Optimization
- High-Quality Backlink Building
- Leading SEO Software
- Full site or new page verbiage updates
- Google Search Console set up and monitoring
- Site map set up and submissions
WHY STRONG SEO MATTERS FOR YOUR BUSINESS
A well-constructed website acts as the cornerstone of your digital marketing efforts. It’s the place where your brand message, market differentiation, and value proposition come together to tell your story compellingly and engagingly.
A strong website not only helps in attracting potential customers but also plays a critical role in customer retention by providing a seamless user experience.
Why Use Us? – Human-Generated Content
We Do Not Write Content with Any AI, we do use AI to aid us in our work.
At Pathfinder Digital Marketing, we believe in the power of human creativity. While AI tools can be helpful for tasks like keyword research and optimization, we rely on our skilled team of writers, editors, and researchers to craft engaging, high-quality content. We don’t use AI to generate articles.
Let’s work together to create content that truly makes a difference.
WHY?
- Google’s Guidelines: We strictly adhere to Google’s guidelines, which increasingly emphasize original, human-created content.
- The Risk of Deindexing: Past algorithm updates have penalized AI-generated content. We’re cautious about potential future impacts, especially with the rise of conversational AI search engines.
- Our Commitment to Quality: We invest in our team to ensure our content continues ranking well and driving results. By prioritizing human expertise, we position you for long-term SEO success.
CLEAR & TRANSPARENT REPORTING
Here’s what you should know about our reporting process:
- Clear & Easy to Understand: No technical jargon—just straightforward insights.
- Highly Customizable: Tailored reporting that matches your specific business needs.
- 24/7 Access: Review your progress anytime, anywhere.
WHAT TO EXPECT IN YOUR FIRST 3 MONTHS
At Pathfinder Digital Marketing, transparency is key. Here’s our clear, three-month roadmap for your SEO journey:
Month One: Laying the Foundation
- Content Creation: Weekly delivery of high-quality, SEO-optimized blog articles.
- Technical SEO: Fixing technical issues and optimizing on-page elements to boost visibility.
- Backlink Building: Initiating targeted outreach to secure backlinks from reputable websites.
Month Two: Building Momentum
- Consistent Content: Ongoing publication of relevant, engaging content.
- Ongoing Optimization: Monitoring and fine-tuning your website’s performance.
- Strategic Outreach: Increasing outreach efforts to secure even more valuable backlinks.
Month Three: Seeing Results
- Ranking Improvements: Expect noticeable improvements in your search rankings as Google indexes new content and backlinks.
- Increased Organic Traffic: Greater visibility will drive increased traffic to your website.
- Enhanced Brand Authority: Consistent quality content and authoritative backlinks will position you as an industry leader.
OUR COMMITMENT TO LONG-TERM QUALITY
We believe in sustainable results. Our team is dedicated to a long-term, ethical SEO strategy. We never rely on black-hat tactics or quick fixes; instead, we focus on building a robust foundation that ensures ongoing success.
Have questions or ready to get started? Reach out to us today—we’d love to help your business grow!
YOUR WEEKLY BLOG CONTENT: A CLOSER LOOK
At Pathfinder Digital Marketing, we prioritize quality and consistency in our blog content. By providing high-quality, consistent content, we can help you attract and engage your target audience, boost your website’s visibility, and drive more organic traffic.
Here’s what you can expect:
Quality Assurance
- Thorough Review: Each blog post undergoes rigorous quality control, including fact-checking, plagiarism checks, and AI detection.
- In-House Expertise: Our in-house team of writers, editors, and researchers ensures that your content is accurate, relevant, and optimized for search engines.
Word Count and Structure
- Optimal Length: Our blog posts typically range from 700 to 1100 words, a length that balances engagement and search engine optimization.
- Intent-Driven Content: We focus on creating content that addresses specific user needs and intent, rather than simply targeting keywords. This approach helps improve click-through rates, bounce rates, and time on page.
- Human-Centric Writing: Our talented writers craft engaging and informative content that’s both informative and easy to read.
Your Involvement
- Easy Approval Process: You can choose to review and approve each blog post or set up automatic publishing for streamlined delivery.
- Revisions and Feedback: We welcome your feedback and will make any necessary revisions to ensure your content meets your specific needs.
ON-PAGE OPTIMIZATION: A CORNERSTONE OF OUR SEO STRATEGY
At Pathfinder Digital Marketing, we take a comprehensive approach to on-page optimization. Here’s a breakdown of our process:
Initial Website Audit
We start by conducting a thorough audit of your website to identify technical issues and areas for improvement. This includes:
- Technical SEO: Analyzing factors like website speed, mobile-friendliness, and indexing issues.
- On-Page SEO: Evaluating title tags, meta descriptions, header tags, and image alt text.
- Google Business Profile Optimization: Optimizing your Google Business Profile to improve local search visibility.
Implementation and Optimization
Once we’ve identified the areas that need improvement, we’ll implement the following optimizations:
- Keyword Optimization: Strategically placing relevant keywords throughout your website’s content.
- Meta Tag Optimization: Crafting compelling title tags and meta descriptions to attract clicks from search engine results pages.
- Image Optimization: Compressing images to improve website speed and adding descriptive alt text.
- Schema Markup: Implementing schema markup to help search engines understand your content and display rich snippets.
- Technical SEO Fixes: Addressing technical issues that may be hindering your website’s performance, such as broken links, slow loading times, and mobile-friendliness problems.
Ongoing Maintenance
On-page optimization is an ongoing process. We’ll continue to monitor your website and make adjustments as needed to maintain optimal performance and adapt to search engine algorithm updates.
By focusing on these key areas, we can help you improve your website’s visibility, attract more organic traffic, and ultimately drive more conversions.
Master Your Online Identity With Us!
Ready to elevate your digital presence? Join hands with Pathfinder Digital Marketing today, and let us chart your path to online success with a state-of-the-art website that captivates and converts!
What Else is included?
AI Indexing
Optimizing your website for AI search engines requires a multi-pronged approach. While Google’s Gemini utilizes Google Search’s API, other significant players, such as ChatGPT (using Bing’s API) and others like Perplexity and Claude, require different strategies for optimal indexing.
To ensure your website is discoverable by ChatGPT and other Bing-powered search engines, we need to create a Bing Webmaster Tools account for you and obtain access. We are also happy to set this up if necessary.
For Perplexity, Claude, and other AI-focused engines (including those from Meta), accessibility is vital. We will optimize your website’s robots.txt file to allow easy indexing and use essential technical optimizations (like semantic tags), ensuring you are readily available on the broader range of AI platforms and maintaining good visibility. All this is included free of charge.
NLP REGULATIONS
AI search engines rely on Natural Language Processing (NLP) to understand your website’s content. We ensure your content is structured for optimal NLP compliance. Our content team is trained to create content with the correct structure and flow necessary for AI indexing. We prioritize human-crafted content; our large team meticulously creates articles to meet these crucial compliance standards, giving our clients a long-term SEO advantage over competitors who may use automated and lower-quality content methods.
Our technical team will address any existing NLP compliance issues. We’ll proactively reach out regarding content that might not currently be readily indexed by AI search engines (for example, if significant content resides within JavaScript). Before editing any of your content, you will receive our complete review and you’ll have final approval of any necessary changes.
Have more questions?
Let us chart your path to online success! We Offer a 30 minutes free consultation.
SEO FAQ’s
Onsite SEO includes the measures implemented in your website to improve its search engine rankings by optimizing your overall content quality, page performance, and content structure.
It depends on various factors like:
- Having relevant, engaging, and helpful content that give people reason to visit your website and is essential to search results.
- Targeted keywords that you want to rank for, which we include through the website. We do not overdo it because it is called keyword stuffing that is highly frowned upon and can hurt your site visibility.
- Titles and title tags for individual pages affect your rankings. We make sure we add relevant keywords into the titles where possible.
- Headings are important because search engines emphasize on them much more than other text on the site. We ensure your website content has the proper heading tags with relevant keywords.
- URL structure is frequently overlooked and underused but has a tremendous influence on your SEO Results. We avoid generic URL strings but structure your URL with relevant keywords so that it’s easier for search engines to crawl on your site.
- A meta description is the small blurb of information appearing under your page’s titles in search results. We ensure it’s filled with relevant keywords people are most likely to use during searches, to help increase your targeted website traffic.
- Page load speed is important because each page should load in less than three seconds. Pages taking longer than that only frustrate your visitors and hurt your website performance. We use appropriate techniques like reducing the image size for quicker page loading.
- Alt-text is your image text summary. We help boost your SEO rankings by including the right keywords in the alt text of all your site images.
- Internal linking involves linking relevant website pages, making it easier for search engines to crawl and keep visitors engaged for more extended periods.
Offsite SEO Focuses more on leveraging other websites to improve your online position and search rankings based on a few factors like:
- Backlinks, which are links to your site from other high-quality sites that help boost your site ranking and authority. We increase your backlinks by creating content other people want to share and submitting guest posts to trusted industry websites.
- We use YouTube videos to publish engaging videos that link back to your site and positively impact your website’s SEO.
- Our experts promote your content on your social media accounts to generate clicks to boost your website traffic and create link shares.
- PPC is part of efficient SEO, which helps get visitors through good content that our PPC experts promote. It, in turn, results in more backlinks to your site.
Onsite and offsite SEO are both necessary to improve your website’s search engine rankings and create an easily found website. You need to initially focus on onsite SEO or your website content.
Once your content is optimized, we focus on offsite SEO to generate backlinks to your site and help build your site authority on your niche.
We are constantly asked if SEO is still worth it. The short answer is YES!
It’s, in fact, more critical now because of the recent Google algorithm updates and changes to Google search results pages. It’s just that the old SEO techniques that used to get results before don’t work anymore.
SEO requires more than good content, and we keep abreast with the latest onsite and offsite SEO techniques to ensure your website gets and maintains a good search engine ranking!
