GET MORE LEADS AND BRAND AWARENESS BY ADVERTISING ON GOOGLE

At Pathfinder Digital Marketing, our team of Google Ads experts specializes in crafting customized advertising strategies that match your business’s unique needs and goals.

Unlock the Full Potential of Your Business with Google Ads

At Pathfinder Digital Marketing, we understand that navigating the vast landscape of digital advertising can be overwhelming—that’s why we’re here to guide you through one of the most powerful tools in online marketing today: Google Ads.

Whether you’re looking to boost web traffic, increase sales, or improve brand awareness, Google Ads provides a versatile platform to achieve your marketing goals.

Let’s dive into how Google Ads can transform your business and why our team is your ideal partner in this journey

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CLIENT TESTIMONIAL

See how a licensed Alabama Google data engineer can optimize your company’s Google ads reach and campaign.

Google Ads is arguably the most targeted form of advertising you can do. People searching on Google search tell you precisely what they are looking for, and your Google ad can show up alongside those searches.

As long as you set up conversion tracking on your website, Google ads are also pretty much the most traceable form of advertising you can do. The data collected lets you work out the cost per lead and know which targeted ad is most effective.

On the contrary, it is tough to know how well radio and print ads are working.

You can assume it’s working if your store gets busier after running a radio or print ad. But can you work out the cost per lead or target the ad at different times to know which is best?

What if you did print and radio at the same time?

Unlike Google ads, it’s next to impossible to know how well each print or radio ad worked.

Nope. Google Ads is an advertising platform giving you a vast network of advertising locations and campaign types. They range from the most common Search Ads, Display Ads (banners you see on websites, not pop-ups), Re-marketing to your different website visitors, YouTube, and Gmail Ads.

There are also many different ad formats ranging from text display ads to static banners, animated banners, videos, and lightboxes.

Both are important.

Google Ads is a quick way of bringing in targeted traffic to your website.

It is fast to set up and generally a far quicker way to generate traffic than SEO. Both are ongoing investments, but you’ll only pay for Google Ads if people are interested in your product and click through to your website.

However, with SEO, you have to invest before you get the traffic. SEO should always be an essential element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.

It is a longer-term game involving the correct setup of your website and online presence that ultimately brings you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money to get it right.

Certain SEO elements will help improve the quality of your Ads campaigns.

It is important to understand that running paid advertising with Google will not make any difference to your organic search rankings. However, it may improve the click-through rate of your organic listings.

No.

We realized that the many people who feel it’s a waste of money are either because they had run campaigns in-house without the appropriate knowledge or had a bad experience with an agency.

We can change your perspective of Google ads by showing how much good they can do to your small business marketing campaign.

CONTACT US NOW

Get started with Google Ads today by signing up for a free live 30-minute consultation with Tec Tony a licensed Google data engineer

Benefits of Google Ads for Your Business

Targeted Advertising

Google Ads provides advanced targeting options, including demographic targeting, and location targeting.

Cost-Effective

With PPC, you only pay when someone clicks on your ad. You can set your budget for each campaign, making it easier to control costs and maximize ROI.

Measurable Results

Google Ads offers detailed analytics that help you understand exactly how your campaigns are performing. You can track everything from the number of impressions and clicks to conversions and ROI

Quick Results

Unlike organic search marketing, Google Ads can drive immediate traffic to your website. This is particularly valuable for new websites or promotional campaigns that needa quick boost.

Enhances Brand Visibility

Even if users don’t click on your ad, being visible on the first page of Google enhances brand recognition and aids in building trust with your audience.

Why Choose Pathfinder Digital Marketing for Your Google Ads Campaigns?

At Pathfinder Digital Marketing, our team of Google Ads experts specializes in crafting customized advertising strategies that match your business’s unique needs and goals. Here’s why we stand out:

  • Expertise and Experience: Our marketers are certified Google Ads professionals with years of hands-on experience managing successful campaigns across different industries

  • Data-Driven Strategies: We use robust analytics to inform every aspect of your
    campaigns, from keyword selection to ad placement, ensuring that every dollar of your budget is spent effectively

  • Continuous Optimization: We don’t just set up your campaigns and call it a day. We continuously monitor and optimize your ads to improve performance over time.

  • Transparent Reporting: With Pathfinder Digital Marketing, you’ll receive detailed, easy-to-understand reports that show you exactly how your campaigns are performing and where improvements can be made.

  • Boosting your business with Google Ads is just a click away! Whether you’re new to digital marketing or looking to improve your existing efforts, let Pathfinder Digital Marketing be your guide to success.

Are you a small business owner looking to grow your business?

Google Ads is a pay-per-click (PPC) advertising platform that allows you to show your ads to people who are searching for products or services like yours.

Google ads is not an intuitive marketing tactic, like Radeo, billboards, or tv ads. We show your ads to people in the market who are likely to use your products/ services.

With Google Ads, you can target your ads to specific keywords, demographics, locations, and so much more. This means that your ads will only be seen by people who are actually interested in what you have to offer. Google Ads is a great way to get your business in front of more potential customers. It’s also a very cost-effective way to advertise, as you only pay when someone clicks on your ad.

If you’re ready to start growing your small business with Google Ads, contact us today. We can help you create a successful ad campaign that will get you the results you want.

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Learn more about Google Ads

Learn more about Google Ads and how it can help your business grow. Visit our social media profiles, where all our educational materials are free!

LET’S WORK TOGETHER TO CREATE YOUR PERFECT MARKETING STRATEGY

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Increase Visibility

We conduct thorough keyword research and planning and even compare competitor ad reviews to develop the best Google ads campaign for increased online visibility.

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Monthly Reporting

We provide monthly reports of your Google ad paid search campaigns to let you see, and keep updated about the results in increased sales and leads every month.

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Get Quality Leads

We test multiple ads using A/B testing methods to give you quality leads with the highest click-through and conversion rates.

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Grow Your Customer Base

We focus on keywords that target specific phrases the best and work best at reaching out to and grow your target customer base.

Unleash Your Business’s Potential with Us!

Ready to propel your business to new heights?

Start your journey with our team in Alabama, and launch your Google Ad success story now! At Pathfinder Digital Marketing, we’re not just your agency; we’re your partners in growth.

Connect with us today, and let’s create a path to success together.